.comment-link {margin-left:.6em;}

The Justice Files

Thursday, April 03, 2014

The colors of gaming

With the introduction of the Xbox, Microsoft chose alien green for their DVD cases and a green so dark it was almost black for the console and controllers. While the consoles have moved on to whites and blacks, green has been the defining color of an Xbox title.

With the introduction of the PS3, Sony moved from basic black cases to a Mediterranean blue, along with a subtle matching change to the official PlayStation logo.

Nintendo, beginning with the Wii, decided a stark, clean-room white would be the defining color for their titles -- an obvious bid to keep Apple at bay if only for the stylistic chaos it would cause.

What will be the next color of gaming? Will Amazon introduce gold cases -- or will they forego physical distribution entirely. Steam doesn't need a color, since it is a digital distribution model to start with.

And what of Apple? We know they've been brooding about the gaming market for over a decade. With Nintendo stealing their white thunder, where will they go? The original almond (*gak!*) color of the Apple ][? Or perhaps a retro slate in homage to the first Macintosh display scheme?

What new colors are likely to be added to the gaming spectrum in the next few years?

0 Comments:

Post a Comment

<< Home